PulsePoint
June 14, 2013
Background: PulsePoint (formerly known as Context) is an award-winning digital media and advertising technology company headquartered in New York, NY, offering integrated tools and insights that help marketers and publishers engage and grow their audience.
“With double digit growth in recent years, TELEHOUSE helps us meet the needs of our customers who are interested in using the Internet to raise awareness about their business.
TELEHOUSE made sure they took care of all my needs, even the small things. They run fiber and cable for us, provide additional racks and power strips right away, and packages that need to get to our suite always arrive in a timely manner and are taken care of immediately.”
Carmelo Tripodi, Director of Technical Operations, PulsePoint
Challenge: PulsePoint needed the support of an established partner to help them provide a reliable service for their expanding customer base. The company required a proven data center partner that could cost-effectively accommodate their initial need to systematically phase-in existing data center assets and offer a variety of high-quality, low latency ISP choices, including access to a well-populated public peering platform.
Thereafter, PulsePoint required scalable, secure expansion space and a reliable, efficient power supply to accommodate its imminent business growth. Most importantly, the company needed the expertise and knowledge of a trusted business partner, coupled with 24×7 support, protection and access to critical data as well as the peace of mind of knowing that its business applications would run without interruptions.
Solution: After carefully considering many facilities throughout the New York metro area, PulsePoint chose TELEHOUSE America as its trusted data center provider. As a total solution provider, TELEHOUSE accommodated all of PulsePoint data center requirements by fulfilling its needs for phased-in secure space, power, and cooling. TELEHOUSE America also provided PulsePoint with substantial cost savings, low latency performance and high availability bandwidth.
PulsePoint occupies a dedicated suite at TELEHOUSE that houses for over 400 of their systems. TELEHOUSE dedicated four new AC (CRAC) units (N+1) to ensure adequate cooling of the companys significant power density requirements, a capability that other data center competitors could not fulfill. With TELEHOUSE America, PulsePoint can also scale its bandwidth requirements in order to accommodate its growing customer demand.
Results: Prior to working with TELEHOUSE, PulsePoint was unable to find a cohesive space or data center facility that could offer various carrier options within such close proximity to their place of business. As a member of TELEHOUSE America NYIIX Peering exchange, PulsePoint can now interconnect to multiple transit providers to realize substantial cost savings and seamlessly attain enhanced performance.
PulsePoint also realized instantaneous results immediately after becoming a TELEHOUSE customer. In addition to being able to consolidate two data centers, the company also substantially lowered its IT cost by approximately 25% per month.
Carmelo Tripodi, Director of Technical Operations for PulsePoint has witnessed firsthand how TELEHOUSE is consistent in its efforts to put the customer first. He said, I was able to see the benefits of having remote hands at the TELEHOUSE facilities, and I could not take advantage of this if I had used other vendors. If there is any kind of problem, or if I need to add or alter anything, there is always someone around to get things done quickly and efficiently.
Conclusion: TELEHOUSE has served as a one-stop solution provider for all of PulsePoints data center needs. The company has experienced such tremendous success since becoming a TELEHOUSE customer that it has recently added another New York TELEHOUSE facility to its repertoire, 85T in Chelsea.