Asset Management Flexibility with the Los Angeles Data Center

August 5, 2019

There are countless businesses operating within the Los Angeles market and globally where Digital Asset Management (DAM) is crucial to daily operations. For many of them, how they need to access, use, distribute, and protect those assets may be vastly different. Those different approaches often call for a hybrid DAM approach that includes the use of a Los Angeles data center.

DAM is all about providing a way to organize, store, and access rich media and manage digital rights and permissions. Rich media assets include photos, music, videos, animations, podcasts, and other multimedia content. Like colocation data centers in LA, DAM systems are tasked with meeting a highly diverse set of needs for businesses across many sectors headquartered in the region including:

Media & Entertainment
Retail & ecommerce
Education
Real Estate and Construction
Manufacturing
Technology

There are countless ways that businesses need to manage content assets including:

A distributed team’s access to marketing assets for campaign development
eCommerce catalogs and product image/video access for customers
Media development for M&E teams
A single source of truth for a manufacturer’s product info across channels
Supplying retail, real estate, and other sector sales team content
Hundreds of other needs

When it comes to the data center, Los Angeles businesses see the high Capex and Opex of an in-house DAM solution as a non-starter, which is why they opt for a SaaS-based cloud solution. This provides scalability, bandwidth, lower cost and global accessibility. While these are important positives, many of these same companies must also be concerned with things like data security, backup options, and access to broader customer delivery networks.

Asset Access Needs in the Digital Age

While DAMS serve a vital purpose, they also have limitations in terms of backup and recovery limitations, security and regulatory compliance needs of some assets, and more. In addition, a DAM does not serve the same purposes as a Content Delivery Network (CDN) or product information management (PIM). A CDN and a PIM are necessary for the broad content delivery to a consumer base that many of these businesses also need.

The limits of SaaS-based DAMS are why many businesses look to a data center in Los Angeles to meet those additional needs for access to:

Content Deliver Networks
Asset backup and disaster recovery
Tighter asset control and security
Broader connectivity options

With the right colocation providers, data-center-USA users can have the best of all worlds with the versatility that they need for managing digital assets across the country and globally.

Managing Content Assets with the Los Angeles Data Center

The colocation model of a Los Angeles data center can be the central point of connectivity in a hybrid DAM approach by an LA business. With the right data center, Los Angeles businesses can have access to content delivery networks that provide asset delivery for marketing campaigns and end user customer access.

Many business assets are highly valuable IP that must be protected or contain sensitive user information that requires greater regulatory compliance control. In addition, many SaaS DAM solutions only go so far in terms of asset backup and recovery.

The colocation data center becomes the hub for access to assets that require greater security while also providing an option for backup and disaster recovery of all asset data. Equally important is the connectivity to other cloud providers and a CDN for the broadest dissemination of content for marketing and ecommerce needs to a global customer base.

The right Los Angeles data center makes it possible to cross-connect from one system or environment to another such as a CDN, SaaS DAM, and cloud providers while having access to secure data colocation for backup and recovery. This hybrid approach to asset management serves enterprise and startups alike by providing affordable accessibility, control, bandwidth, scalability, and connectivity in the digital age.